In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update". The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California. Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".
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Passengers who wish to check in at the airport may do so up to 45-60 minutes before departure, although some departure airports require more time. The airline recommends arriving at the airport at least one hour and 30 minutes before domestic travel and two hours for international flights. After check-in, passengers will check baggage and clear security, so you'll want to make sure you have plenty of time.
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Guests can search for lodging using filters such as lodging type, dates, location, and price. Before booking, users must provide personal and payment information. Some hosts also require a scan of a government-issued identification before accepting a reservation. The company also provides travel guides, entitled "Neighborhoods", which provide details about staying in specific neighborhoods in various major cities.