In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update". The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California. Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".
In November 2012, in the aftermath of Hurricane Sandy, Airbnb partnered with New York City Mayor Michael Bloomberg to offer free housing for persons displaced by the storm. Airbnb built a microsite for this effort alone where victims register for housing and meet property owners with free housing. Additionally, Airbnb waived all service fees associated with these listings while maintaining the Host Guarantee for all properties listed.
Before it was headquartered in Texas, American Airlines was headquartered at 633 Third Avenue in the Murray Hill area of Midtown Manhattan, New York City. In 1979, American moved its headquarters to a site at Dallas/Fort Worth International Airport, which affected up to 1,300 jobs. Mayor of New York City Ed Koch described the move as a "betrayal" of New York City. American moved to two leased office buildings in Grand Prairie, Texas. On January 17, 1983, the airline finished moving into a $150 million ($369,000,000 when adjusted for inflation), 550,000-square-foot (51,000 m2) facility in Fort Worth; $147 million (about $361,000,000 when adjusted for inflation) in Dallas/Fort Worth International Airport bonds financed the headquarters. The airline began leasing the facility from the airport, which owns the facility.
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There was no physical Admirals Club until shortly after the opening of LaGuardia Airport. During the airport's construction, New York Mayor Fiorello LaGuardia had an upper-level lounge set aside for press conferences and business meetings. At one such press conference, he noted that the entire terminal was being offered for lease to airline tenants; after a reporter asked whether the lounge would be leased as well, LaGuardia replied that it would, and a vice president of AA immediately offered to lease the premises. The airline then procured a liquor license and began operating the lounge as the "Admirals Club" in 1939.
Los Angeles – The eighth-largest hub in terms of number of destinations and flights and American's hub for the West Coast. About 16.5 million passengers fly through LAX on American every year, or about 45,000 people per day. American has about 19% of the market share at LAX, making it the largest carrier at the airport. LAX is American Airlines' primary Hawaiian and transpacific gateway.
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American Airlines allows pets to travel on most flights less than 12 hours. Pets may travel in the cabin for a fee of $125 per kennel per way. The animal must be at least eight weeks old and must stay in the kennel under the seat in front of you. Kennels may not exceed 19x13x9 inches, and pets should be able to stand up and move around comfortably.
• Boeing 777-300ER: Fully lie-flat Cirrus seats manufactured by Zodiac Seats UK, designed by JPA Design for Cathay Pacific, and licensed from Cathay Pacific with direct aisle access in a 1-2-1 reverse herringbone configuration. Seat length: 76-80 inches (193–203 cm). Equipped with a 15.4-inch(39 cm) inch touchscreen monitor, one universal AC power outlet, and USB ports.
American will add a sixth destination in Cuba with a new daily flight from Miami International Airport (MIA) to Antonio Maceo Airport (SCU) in Santiago de Cuba starting May 3. The airline will also start new service from Dallas Fort Worth International Airport (DFW) to Durango International Airport (DGO) in Mexico starting June 6. American will be the only U.S. carrier to serve DGO and SCU.
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The Admirals Club was conceived by AA president C.R. Smith as a marketing promotion shortly after he was made an honorary Texas Ranger. Inspired by the Kentucky colonels and other honorary title designations, Smith decided to make particularly valued passengers "admirals" of the "Flagship fleet" (AA called its aircraft "Flagships" at the time). The list of Admirals included many celebrities, politicians, and other VIPs, as well as more "ordinary" customers who had been particularly loyal to the airline.
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Main Cabin passengers will also receive complimentary snacks and soft drinks or even full meals on transcontinental flights. Additional food and drinks are also available for purchase on many routes. Free snacks include Biscoff cookies or mini pretzels on flights over 250 miles. Business Class and First Class passengers can enjoy premium meals and a selection of award-winning wines.
American Airlines' wastewater treatment plant recycles water used at the base to wash aircraft, process rinse water tanks, and irrigate landscape. That alone has saved almost $1 million since 2002. In addition to that, American Airlines has also won the award for the reduction of hazardous waste that saved them $229,000 after a $2,000 investment. A bar code system is used to track hazardous waste. It has led to reduction of waste by 50 percent since 2000.
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge,(b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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In some cases, passengers may qualify for free checked baggage, but there is a baggage fee for most flights to North America, Mexico, and Central America. On domestic routes, the first checked bag will be subject to a fee of $25. The second bag will be $35, the third bag will be $150, and all additional bags up to 10 will be $200 each. Transatlantic and Transpacific flight passengers may check at least one bag for free.
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In November 2012, Airbnb acquired NabeWise, a city guide that aggregates curated information for specified locations. The acquisition shifted the company focus toward offering hyperlocal recommendations to travelers. That same month, Airbnb launched "Neighborhoods", a travel guide of 23 cities that provides in-depth information via collaborative filtering to help travelers choose a neighborhood in which to stay based on criteria such as public transportation, dining, peace & quiet, nightlife, tourist attractions, and shopping.