We started by auditing and printing out many of our designs, both old and new. Laying the flows side by side on a board, we could see where and how the experiences were breaking and where we needed to start making changes. We figured that the best way to begin was by tackling issues head on. Each of us focused on a screen or product area to redesign, And we established a few principles to guide us with these individual designs:
Our roots are in San Francisco, but we also have offices in Seattle along with an important and fast-growing product and technology presence in Gurgaon, India. Hotwire has the energy and pace of a startup, plus the stability and backing of the incredible Expedia Group. Our culture centers around delivering value to customers and supply partners by being passionate about building great products with the latest and greatest technologies available. We pride ourselves on our organizational transparency, a bias for action and a customer centric approach to everything we do.
• Boeing 787-8: Fully lie-flat seats manufactured by Zodiac Seats France and designed for American Airlines with direct aisle access in a 1-2-1 reverse herringbone configuration with front-facing and rear-facing seats. Seat length: 77 inches (196 cm). Equipped with a 16-inch (41 cm) touchscreen monitor and touchscreen handset, two universal AC power outlets, and USB ports.
While creating these components, we collected them in a master file called the library, which we referred to throughout the design process. After a week or two we began to see huge leaps in productivity by using the library when iterating on designs. One day, while putting together a last-minute prototype, our team was able to create nearly 50 screens within just a few hours by using the framework our library provided.
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