In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update". The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California. Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".
Traditionally, many style guides define components as atomic components, which are then used to build more complex molecules. In theory, this works well to create coherent and flexible systems. In practice, however, what often happens is that these re-usable atoms are used many different ways, allowing all kinds of molecules to be created. Again, this opens the door for all kinds of disjointed experiences and makes the system harder to maintain.
American's economy plus product (not to be confused with premium economy), Main Cabin Extra, is available on most of the mainline fleet and American Eagle regional aircraft with more than 50 seats. Exceptions include a majority of former US Airways aircraft (as of May 2014), US Airways Express regional aircraft, and a handful of 777-200ERs that have yet to be retrofitted. Seats range from 17.2–19.5 inches (44–47 cm) in width and have 34–38 inches (86–97 cm) of pitch, which is 5–6 more inches of pitch offered in regular economy seating. American retained Main Cabin Extra when the new Premium Economy product entered service in late 2016.
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A study published in 2017 found that increasing Airbnb listings in a given neighborhood by 10% leads to a 0.42% increase in rents and a 0.76% increase in house prices. According to an analysis conducted in 2016, while commercial listings comprised only 10% of Airbnb's total listings in 25 largest U. S. markets for the period between June 2015 and May 2016, they constituted about a third of host revenue. In markets such as Los Angeles and Portland, Oregon, the share of revenue from commercial listings reached nearly 50%.
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It’s a nickname Isom likes, he told me last month at Skift Global Forum, because he believes D0 — that’s airline speak for flights that leave on time — is the most important metric for operations. He became animated speaking about the “choreography” required for punctual departures, from what happens at ticketing counters to fueling, catering, and cleaning.
The Resilience of the American Vacation in Mexico: This excellent enterprise piece from Skift’s Sarah Enelow-Synder is not about airlines, though the Mexican carrier Volaris figures prominently. Holger Blankenstein, who runs the airline’s commercial team, explains why marketing to Mexican-Americans is different from targeting vacationers. “In a Mexican-origin family, the son or daughter are the ones who buy the flight ticket for the parents,” he said. “How the family gets to know Volaris and the brand is passed down from generation to generation.”
Located in the heart of the walkable upscale community of Birmingham, Michigan, and just 20 miles from downtown Detroit, The Townsend Hotel is known for its exceptional service and amenities, including the award-winning upscale contemporary restaurant, Rugby Grille, Afternoon Tea, The Townsend Bakery and a variety of world-class banquet, catering, and wedding services.
To help fund the site, the founders created special edition breakfast cereals, with presidential candidates Barack Obama and John McCain as the inspiration for "Obama O's" and "Cap'n McCains". In two months, 800 boxes of cereal were sold at $40 each, which generated more than $30,000 for the company's incubation. It also got the company noticed by computer programmer Paul Graham, who invited the founders to the January 2009 winter training session of his startup incubator, Y Combinator, which provided them with training and $20,000 in funding in exchange for a small interest in the company. With the website already built, they used the $20,000 Y-Combinator investment to fly to New York City to meet users and promote the site. They returned to San Francisco with a profitable business model to present to West Coast investors. By March 2009, the site had 10,000 users and 2,500 listings.