On July 20, 2011, American announced an order for 460 narrowbody jets including 260 Airbus A320s. The order broke Boeing's monopoly with the airline and forced Boeing into the re-engined 737 MAX. As this sale included a Most-Favoured-Customer Clause, the European airframer has to refund any difference to American if it sells to another airline at a lower price, so Airbus can't give a competitive price to competitor United Airlines, leaving it to a Boeing-skewed fleet.
New York–LaGuardia – The ninth-largest hub for American in terms of number of flights, the tenth-largest in number of destinations and American's fourth hub for the East Coast. About 8.5 million passengers fly through LGA on American every year, or about 23,000 people per day. The airport also serves as a base for American Airlines Shuttle. American has about 27% of the market share at LGA, and is the second-largest carrier behind Delta.
In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update". The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California. Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".
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