Dallas/Fort Worth – American's primary hub, and its largest hub in terms of daily flights and number of destinations and American's primary hub for the South. American currently has about 84% of the market share and flies approximately 57 million passengers through DFW every year, which is about 156,000 people per day making it the busiest airline at the airport. American's corporate headquarters are also in Fort Worth near the airport. DFW serves as American's primary gateway to Mexico, and secondary gateway to Latin America.
Start your bright Dallas day by taking a cool morning walk around the Arboretum and Botanical Gardens in East Dallas. This eden-like lakeside stretch of swaying trees and vibrant exotic flowers - leading to the historic Spanish-style DeGolyer House - will put you in a tranquil mood, perfect for touring the city’s galleries. Head to the Dallas Museum of Art, which boasts a collection that spans from the 3rd millennium BC to the present day, including Ancient Roman sarcophagi and surreal Van Gogh paintings. If you’re traveling with the family, check out the magical dinosaur and mega mammoth skeletons at the Perot Museum of Nature and Science, or say hello to the majestic lions and cheeky chimpanzees at the Dallas Zoo. Cap off your day with some Dallas history and heritage at the Sixth Floor Museum, a touching and unforgettable exhibition dedicated to John F. Kennedy.
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Since joining HomeAway in 2011, I have had exposure to a diverse range of exciting and challenging projects, working alongside the local and European senior leadership teams. HomeAway is truly a global organization, offering me the opportunity to recently relocate to London from Madrid, and transition my career path to align with my Masters in Behavioral Science.
We started by auditing and printing out many of our designs, both old and new. Laying the flows side by side on a board, we could see where and how the experiences were breaking and where we needed to start making changes. We figured that the best way to begin was by tackling issues head on. Each of us focused on a screen or product area to redesign, And we established a few principles to guide us with these individual designs:
In 2011, due to a downturn in the airline industry, American Airlines' parent company AMR Corporation filed for bankruptcy protection. In 2013, American Airlines merged with US Airways but kept the American Airlines name, as it was the better recognized brand internationally; the combination of the two airlines resulted in the creation of the largest airline in the United States, and ultimately the world.
In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update". The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California. Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".
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American also plans to increase service from its largest hub at DFW. As announced in March, the airline reached a lease agreement with the airport resulting in 15 new regional gates after renovating the Terminal E satellite, which is scheduled for completion during the summer of 2019. As part of the expansion, American will add new service to Valley International Airport (HRL) in Harlingen, Texas, beginning March 3, and launch seven additional domestic routes from DFW: