On December 9, 2015, American announced a new Premium Economy product for most long-haul widebody aircraft. This new product debuted on the new 787-9s in late 2016 and will be retrofitted to all other widebody aircraft within the next three years, excluding 767s due to their upcoming retirement. The seats will be wider than standard Main Cabin seats and will offer 38" of pitch, 2" more than Main Cabin Extra seats, as well as a footrest. Premium Economy customers will also get two free checked bags, priority boarding, and enhanced food and drink service including free alcohol. This product will make American Airlines the first U.S. carrier to offer a four-cabin aircraft.[40]
AAdvantage is the frequent flyer program for American Airlines. It was launched on May 1, 1981, and it remains the largest frequent flyer program with over 67 million members as of 2011. Miles accumulated in the program allow members to redeem tickets, upgrade service class, or obtain free or discounted car rentals, hotel stays, merchandise, or other products and services through partners. The most active members, based on the amount and price of travel booked, are designated AAdvantage Gold, AAdvantage Platinum, AAdvantage Platinum Pro, and AAdvantage Executive Platinum elite members, with privileges such as separate check-in, priority upgrade and standby processing, or free upgrades. They also receive similar privileges from AA's partner airlines, particularly those in oneworld.[48]
In December 2017, the City of Toronto under John Tory, adopted similar restrictions, banning homeowners from leasing their basements with separate entries and their other non-residential units for short term rentals, also arguing it was to protect the long term rental market. Government issued licensing and fees would also be required to hosts to continue to short term renting. The move was also criticized by some hosts who rely on Airbnb as a source of income; with one of them arguing the government's control over their property was like living in Stalin's era of the Soviet Union.[171] Airbnb responded in an open letter to the mayor and members of the City Council, welcoming fair competition but also made several arguments, including that Toronto's economy as a growing global hub also benefited from its listings. Many local residents depend on Airbnb for extra income and living expenses. The new economy evolved business and challenged the older business models and methods. Toronto, according to them, would benefit its reputation by adopting these newer business styles and ideas. It encouraged the city to continue to allow hosts to rent out their owned spaces, whether rooms in their house or in external spaces. All of this, according to Airbnb, brought about two hundred and ninety two million dollars into the city's economy.[172][173]
Shortly after moving to San Francisco in October 2007, roommates and former schoolmates Brian Chesky and Joe Gebbia could not afford the rent for their loft apartment. Chesky and Gebbia came up with the idea of putting an air mattress in their living room and turning it into a bed and breakfast.[16][17] The goal at first was just "to make a few bucks".[18][19] In February 2008, Nathan Blecharczyk, Chesky's former roommate, joined as the Chief Technology Officer and the third co-founder of the new venture, which they named AirBed & Breakfast.[17][20] They put together a website which offered short-term living quarters, breakfast, and a unique business networking opportunity for those who were unable to book a hotel in the saturated market.[21] The site Airbedandbreakfast.com officially launched on August 11, 2008.[22][23] The founders had their first customers in town in the summer of 2008, during the Industrial Design Conference held by Industrial Designers Society of America, where travelers had a hard time finding lodging in the city.[17][24]
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