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In February 2015, Amsterdam implemented a cooperative effort with Airbnb that incorporated a tourist tax on rentals and Airbnb's agreement to ensure potential hosts are made aware of required rules and regulations. London passed an amendment to its housing legislation in March 2015 allowing short-term rentals of up to three months a year.[160][161]
In May 2017, American announced they would be adding more seats to some of its Boeing 737 MAX jetliners and reducing overall legroom in the basic economy class. The last three rows will lose two inches; going from the current 31 to 29 inches. The remainder of the economy cabin will have 30 inches of legroom. This compares to JetBlue with 34 inches of legroom and Spirit with 28 inches.[47]
AAdvantage is the frequent flyer program for American Airlines. It was launched on May 1, 1981, and it remains the largest frequent flyer program with over 67 million members as of 2011. Miles accumulated in the program allow members to redeem tickets, upgrade service class, or obtain free or discounted car rentals, hotel stays, merchandise, or other products and services through partners. The most active members, based on the amount and price of travel booked, are designated AAdvantage Gold, AAdvantage Platinum, AAdvantage Platinum Pro, and AAdvantage Executive Platinum elite members, with privileges such as separate check-in, priority upgrade and standby processing, or free upgrades. They also receive similar privileges from AA's partner airlines, particularly those in oneworld.[48]

To help fund the site, the founders created special edition breakfast cereals, with presidential candidates Barack Obama and John McCain as the inspiration for "Obama O's" and "Cap'n McCains".[25] In two months, 800 boxes of cereal were sold at $40 each, which generated more than $30,000 for the company's incubation.[26][27] It also got the company noticed by computer programmer Paul Graham, who invited the founders to the January 2009 winter training session of his startup incubator, Y Combinator, which provided them with training and $20,000 in funding in exchange for a small interest in the company.[18][28][29] With the website already built, they used the $20,000 Y-Combinator investment to fly to New York City to meet users and promote the site.[30] They returned to San Francisco with a profitable business model to present to West Coast investors. By March 2009, the site had 10,000 users and 2,500 listings.[29]

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