The Resilience of the American Vacation in Mexico: This excellent enterprise piece from Skift’s Sarah Enelow-Synder is not about airlines, though the Mexican carrier Volaris figures prominently. Holger Blankenstein, who runs the airline’s commercial team, explains why marketing to Mexican-Americans is different from targeting vacationers. “In a Mexican-origin family, the son or daughter are the ones who buy the flight ticket for the parents,” he said. “How the family gets to know Volaris and the brand is passed down from generation to generation.”
“We have had a robust schedule of flights between the U.S. and the Mexico, Caribbean and Latin America region for years from our DFW and MIA hubs,” said Vasu Raja, Vice President of Network and Schedule Planning for American. “As we work to deliver the best network, these new routes reinforce our commitment to the region and provide new options for customers.”
A‌i‌r‌b‌n‌b‌,‌ ‌I‌n‌c‌.‌ is a privately held global company headquartered in San Francisco that operates an online marketplace and hospitality service which is accessible via its websites and mobile apps. Members can use the service to arrange or offer lodging, primarily homestays, or tourism experiences. The company does not own any of the real estate listings, nor does it host events; as a broker, it receives commissions from every booking.[3]
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