Los Angeles – The eighth-largest hub in terms of number of destinations and flights and American's hub for the West Coast. About 16.5 million passengers fly through LAX on American every year, or about 45,000 people per day. American has about 19% of the market share at LAX, making it the largest carrier at the airport. LAX is American Airlines' primary Hawaiian and transpacific gateway.
Phoenix–Sky Harbor – The sixth-largest hub in terms of number of flights and destinations and American's primary western hub. American flies approximately 20 million passengers a year through PHX, which is about 55,000 people per day. Currently American has about 46% of the market share at PHX, making it the airport's largest airline.
In the end, American let its employees decide the new livery's fate. On an internal website for employees, American posted two options, one the new livery and one a modified version of the old livery. All of the American Airlines Group employees (including US Airways and other affiliates) were able to vote. American ultimately decided to keep the new look. Parker announced that American would keep a US Airways heritage aircraft in the fleet, with plans to add a heritage TWA aircraft and a heritage American plane with the old livery.
Another unique thing about software is that, while it can be considered a product, it doesn’t really wear out and get replaced like traditional consumer products. Code and designs created years ago still exist in many places, even after the landscape of a company and its product have shifted significantly. This requires constant maintenance and upgrading.