American operates out of ten hubs located in Dallas/Fort Worth, Charlotte, Chicago–O'Hare, Philadelphia, Miami, Phoenix–Sky Harbor, Washington–National, Los Angeles, New York–JFK, and New York–LaGuardia. American operates its primary maintenance base at Tulsa International Airport in addition to the maintenance locations located at its hubs. Dallas/Fort Worth International Airport is American Airlines’ largest passenger carrying hub, handling 51.1 million passengers annually with an average of 140,000 passengers daily. As of 2017, the company employs over 122,000 people. Through the airline's parent company, American Airlines Group, it is publicly traded under NASDAQ: AAL with a market capitalization of about $25 billion as of 2017, and included in the S&P 500 index.
Prior to beginning this design sprint, we had already created a basic style guide, that we called the foundation. This foundation loosely defined our typography, colors, icons, spacing and information architecture. The foundation proved essential for guiding our work in a unified direction while allowing room for us to individually explore creative design solutions. This way we felt that we were all working together, towards the same idea. Reviewing our collective work at the end of each day, we began to see patterns emerge. We course-corrected when necessary, and started defining our standardized components.
“We have had a robust schedule of flights between the U.S. and the Mexico, Caribbean and Latin America region for years from our DFW and MIA hubs,” said Vasu Raja, Vice President of Network and Schedule Planning for American. “As we work to deliver the best network, these new routes reinforce our commitment to the region and provide new options for customers.”
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