The Resilience of the American Vacation in Mexico: This excellent enterprise piece from Skift’s Sarah Enelow-Synder is not about airlines, though the Mexican carrier Volaris figures prominently. Holger Blankenstein, who runs the airline’s commercial team, explains why marketing to Mexican-Americans is different from targeting vacationers. “In a Mexican-origin family, the son or daughter are the ones who buy the flight ticket for the parents,” he said. “How the family gets to know Volaris and the brand is passed down from generation to generation.”
• Boeing 787-8: Fully lie-flat seats manufactured by Zodiac Seats France and designed for American Airlines with direct aisle access in a 1-2-1 reverse herringbone configuration with front-facing and rear-facing seats. Seat length: 77 inches (196 cm). Equipped with a 16-inch (41 cm) touchscreen monitor and touchscreen handset, two universal AC power outlets, and USB ports.
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