In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update". The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California. Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".
Airbnb was able to complete its entire database migration to Amazon RDS with only 15 minutes of downtime. This quick transition was very important to the fast-growing Airbnb because it did not want its community of users to be shut out of its marketplace for an extended period of time. Tobi Knaup, an engineer at Airbnb says, “Because of AWS, there has always been an easy answer (in terms of time required and cost) to scale our site.”
""This is a beautiful hotel from the 1930s that has been stylishly refurbished. It is a great location for attending programs at SAP. You can walk to dinner, go to the SAP event and stroll back. They have great package deals too, so check their web site. We found the staff to be very pleasant and helpful. Would definitely recommend and plan to stay there again.""