On July 20, 2011, American announced an order for 460 narrowbody jets including 260 Airbus A320s. The order broke Boeing's monopoly with the airline and forced Boeing into the re-engined 737 MAX. As this sale included a Most-Favoured-Customer Clause, the European airframer has to refund any difference to American if it sells to another airline at a lower price, so Airbus can't give a competitive price to competitor United Airlines, leaving it to a Boeing-skewed fleet.
We started by auditing and printing out many of our designs, both old and new. Laying the flows side by side on a board, we could see where and how the experiences were breaking and where we needed to start making changes. We figured that the best way to begin was by tackling issues head on. Each of us focused on a screen or product area to redesign, And we established a few principles to guide us with these individual designs:
The two organizations from which American Airlines was originated were Robertson Aircraft Corporation and Colonial Air Transport. The former was first created in Missouri in 1921, with both being merged in 1929 into holding company The Aviation Corporation. This in turn, was made in 1930 into an operating company and rebranded as American Airways. In 1934, when new laws and attrition of mail contracts forced many airlines to reorganize, the corporation redid its routes into a connected system, and was renamed American Airlines. Between 1970 and 2000, the company grew into being an international carrier, purchasing Trans World Airlines in 2001.