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We started by auditing and printing out many of our designs, both old and new. Laying the flows side by side on a board, we could see where and how the experiences were breaking and where we needed to start making changes. We figured that the best way to begin was by tackling issues head on. Each of us focused on a screen or product area to redesign, And we established a few principles to guide us with these individual designs:
Working in software development and design, we are often required to ship one-off solutions. Sometimes we’re working within time constraints and sometimes we just haven’t yet agreed upon a path forward. These one-off solutions aren’t inherently bad, but if they aren’t built upon a solid foundation, we eventually find ourselves having to pay back accrued technical and design debts.
In February 2011, Airbnb announced its millionth night booked. In January 2012, the company announced its five millionth night booked. In June 2012, Airbnb announced 10 million nights booked, doubling business in the previous five months. Of these bookings, 75% of the business came from markets outside of the continental United States.