In November 2012, in the aftermath of Hurricane Sandy, Airbnb partnered with New York City Mayor Michael Bloomberg to offer free housing for persons displaced by the storm. Airbnb built a microsite for this effort alone where victims register for housing and meet property owners with free housing. Additionally, Airbnb waived all service fees associated with these listings while maintaining the Host Guarantee for all properties listed.
American Airlines, Inc. (AA) is a major United States airline headquartered in Fort Worth, Texas, within the Dallas-Fort Worth metroplex. It is the world's largest airline when measured by fleet size, revenue, scheduled passengers carried, scheduled passenger-kilometers flown, and number of destinations served. American, together with its regional partners, operates an extensive international and domestic network with an average of nearly 6,700 flights per day to nearly 350 destinations in more than 50 countries.
Prior to beginning this design sprint, we had already created a basic style guide, that we called the foundation. This foundation loosely defined our typography, colors, icons, spacing and information architecture. The foundation proved essential for guiding our work in a unified direction while allowing room for us to individually explore creative design solutions. This way we felt that we were all working together, towards the same idea. Reviewing our collective work at the end of each day, we began to see patterns emerge. We course-corrected when necessary, and started defining our standardized components.
Hugo Martin covers the travel industries, including airlines and theme parks, and writes the weekly Travel Briefcase column for the Business section. A native Californian, Martin was part of the Metro staff that won three Pulitzer Prizes in 1993, 1995 and 1998. He was also on the Travel section staff that won the Lowell Thomas Award from the Society of American Travel Writers in 2008. He is an avid outdoorsman, gardener and Lakers fan.
Domestic American Airline flights span from coast to coast, and include flights to Alaska, Hawaii, and several United States territories as well. Most American flights arrive and depart from one of several hubs located across the country. The largest hub, by far, is the Dallas-Fort Worth International Airport (DFW), which handles several hundred flights every day. Other hubs for American include Chicago's O'Hare International Airport (ORD), Los Angeles International Airport (LAX), Miami International Airport (MIA), and New York City's John F. Kennedy International Airport (JFK). They also consider New York's LaGuardia Airport (LGA) as a focus city, with more flights on the schedule to more destinations than a typical city would have, for the benefit of business travelers looking for tickets into the Big Apple.
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